Daya Tarik Pekerjaan Menjual Dikalangan Mahasiswa Dan Implikasinya Bagi Pendidik dan Rekruiter

Abstract

This study investigated the attitudes of students toward sales job as a career A combination of convenience and cluster sampling design was used to draw a sample size of 420 students. A self administered structured questionaire was used to collate data. Using ANOVA, confirmatory factor, and cross tabulation analysis, the study revealed that their attitudes and intention toward sales job are generally negative. In terms of their attitudes significant differences exist between engineering and commerce students; -marketing and non marketing; who have or not at least one family member who works in sales related area; who have or not exposure to selling experience. In terms of their intention, significant differences only exist between students who have or not at least one family member who works in sales related area; have exposure or not to sales experience. About more than two third of respondents consider willing to take sales job as a future career provided all available prefered options are exhausted. As majority of their parents’job are civil cervants, so it is suspected to have association with low interest in sales job. So educators, corporate recruiters, have to work together  to increase the attractiveness of selling job as a promising career. Unless the educators are able to change and  form students’attitudes toward sales job so no graduate is willing to work as a professional salesperson.