Peran Adopsi Teknologi Social Media Terhadap Niat Berwirausaha Mahasiswa Studi pada Mahasiswa Vokasi Non Rekayasa Polban
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Published:
Dec 23, 2019
Keywords:
adopsi teknologi, social media, wirausaha
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Abstract
Penelitian ini mengungkap sejauh mana kemampuan adopsi penggunaan social media yang digunakan mahasiswa vokasi berperan mendorong tumbuhnya minat berwirausaha. Keterampilan lebih yang dimiliki oleh mahasiswa vokasi akan mudah mewujudkan minat sebagai wirausaha. Disisi lain perguruan tinggi vokasi, telah membekali mahasiswanya dengan pengetahuan kewirausahaan. Karenanya diperlukan analisis yang mendalam, apakah pengetahuan dan penguasaan social media yang ada pada diri mahasiswa, menumbuhkan minat menjadi wirausaha. Untuk mendapatkan hasil yang diinginkan, penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner pada 309 responden penelitian sesuai kriteria. Analisis data menggunakan analisis faktor dan analisis regresi berganda, ini bertujuan untuk melihat pengaruh adopsi teknologi social media terhadap niat berwirausaha pada mahasiswa. Hasil penelitian ini memberikan gambaran faktual tentang adanya pengaruh adopsi teknologi social media dalam mendorong tumbuhnya niat berwirausaha mahasiswa. Penelitian ini juga memberikan gambaran deskriptif tentang aplikasi social media mana yang paling banyak digunakan oleh mahasiswa dalam kegiatan wirausaha.
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How to Cite
Chaniago, H., & Sayuti, A. M. (2019). Peran Adopsi Teknologi Social Media Terhadap Niat Berwirausaha Mahasiswa . Jurnal Riset Bisnis Dan Investasi, 5(3), 24 - 35. https://doi.org/10.35313/jrbi.v5i3.1578
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References
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Fourqoniah, F. (2015). Pengaruh Jejaring Sosial Online Terhadap Intensi Berwirausaha Mahasiswa Program Sarjana di Indonesia. Disertasi. . Pascasarjana, Universitas Negeri Malang., Retrieved from http://karya-ilmiah.um.ac.id/index.php/disertasi/article/view/38367
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Kim, J., & Bae, Z. (2008). The role of online brand community in new product development. International Journal of Innovation Management, 12(3), 357-376.
Lesakova, L. (2012). The Role of Business Incubators in Supporting the SME Start-up. Acta Polytechnica Hungarica, 9 (3), 2012.
Liñán, F., & Santos, F. J. (2007). Does Social Capital Affect Entrepreneurial Intentions? Int Adv Econ Res, 13 (1), 443–453.
Maltby, T. (2012). Using social media to accelerate the internationalization of startups from inception. Technology Innovation Management Review, October, 22-26.
Minniti, M., & Levesque, M. (2006). The Effect of Aging on Entrepreneurial Behavior. Journal of Business Venturing, 21 (2), 177-194.
Obaji, N.O., Onyemerela, C. dan Olugu, M.E. (2015). Entrepreneurship and Business Incubation Pragramme: The Sure Couple, International Journal of Science, Technology & Management, 4 (1).
Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: Theoretical challenges and future directions. International Marketing Review, 30 (1), 56-71.
Okpara, F. O. (2007). The Value of Creativity and Innovation in Entrepreneurship. Journal of Asia Entrepreneurship and Sustainability, 3 (2).
Piller, F., & Walcher, D. (2006). Toolkits for idea competitions: A novel method to integrate users in new product development. R&D Management, 36 (3), 307-318.
Pinho, J. C. M. R., & Soares, A. M. (2011). Examining the technology acceptance model in the adoption of social networks. Journal of Research in Interactive Marketing, 5 (2/3), 116-129.
Potishuk, V., & Kratzer, J. (2017). Factors Affecting Entrepreneurial Intentions and Entrepreneurial Attitudes in Higher Education. Journal of Entrepreneurship Education, 20 (1).
Pribadi, A., Ghozali, K., Hidayanto, B. C., Hafidz, I., Muqtadiroh, F. A., Al Hafidz, M., Sari, R. (2018).
Pelatihan Teknik Social Media Marketing sebagai sarana pemasaran produk pada konveksi kerudung “Al-Kattar” di Kelurahan Merjosari, Malang. SEWAGATI. Jurnal Pengabdian kepada Masyarakat – LPPM ITS, 2 (1).
Rahayu, E. S., & Laela, S. (2018). Pengaruh Minat Berwirausaha dan Penggunaan Sosial Media terhadap Kewirausahaan Mahasiswa. . Jurnal Pengembangan Wiraswasta, 20 (3).
Rao, S. P. (2018). Trade, Entrepreneurship and the Future of ASEAN’s Economy. https://www.weforum.org/agenda/2018/09/trade-entrepreneurship-and-the-future-of- asean/
Raymond, L., & Bergeron, F. (2008). Enabling the business strategy of SMEs through e-business capabilities: A strategic alignment perspective. Industrial Management & Data Systems, 108 (5).
Roblyer, M. D., MCDaniel, M., Webb, M., Herman, J., & Witty, J. V. (2010). Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites. Internet and Higher Education, 13 (1), 134–140.
Rogers, E. M. (1983). Diffusion of Innovation (3rd ed. ed.). London: Collier Macmillan Publisher.
Sandhu, M. S., S.F, S., & Riaz, S. (2010). Entrepreneurship barriers and entrepreneurial inclination among Malaysia postgraduate students. International Journal of Entrepreneurial Behavior & Research, 3 (1).
Sinkovics, N., Sinkovics, R. R., & Jean, R. J. B. (2013). The Internet as an alternative path to internationalization? . International Marketing Review, 30 (2), 130-155.
Sitaridis, I. K., & Kitios, F. (2017). Students’ perceptions of barriers to entrepreneurship. Εκπαίδευση, Δια Βίου Μάθηση, Έρευνακαι Τεχνολογική Ανάπτυξη, Καινοτομία και Οικονομία, 1 (1), 524-535.
Taprial, V., & Kanwar, P. (2012). Understanding Social Media. London: Ventus Publishing Aps.
Turker, D., & Selcuk, S. S. (2008). Which factors effect entrepreneurial intention of university students?. Journal of European Industrial Training, 8 (1).
Venkatesh, V., M.G. Morris, G. B., & Davis, F. D. D. (2003). User Acceptance Of InformationTechnology: Toward A Unified Yiew MIS Quarterly, 27 (3), 425-478.
Wagner, B. A., Fillis, I., & Johansson, U. (2003). E-business and e-supply strategy in small and medium sized business (SMEs). Supply Chain Management: An International Journal, 8 (4), 343-354.
Wijaya, T. (2008). Kajian Model Empiris Perilaku Berwirausaha UKM DIY dan Jawa Tengah. Jurnal Manajemen dan Kewirausahaan, 10 (2), 93-104.
Winardi, J. (2008). Entrepreneur dan Entrepreneurship. Jakarta: Kencana.
Winardi, J. (2017). Entrepreneur dan Entrepreneurship, Cetakan ke-5. Jakarta: Kencana.
Yzer, M. (2012). Perceived Behavioral Control in Reasoned Action Theory: A Dual-Aspect Interpretation. The Annals of American Academy of Political and Social Science, February.
Alarcón, M. d. C., Rialp, A., & Rialp, J. (2015). TheEffect of Social Media Adoption on Exporting Firms’ Performance. In Entrepreneurshipin International Marketing, 25 (1), 161-186.
Ambad, S. N. A., & Damit, D. H. D. A. (2016). Determinant of Entrepreneurial Intention among Undergraduate Students in Malaysia. Paper presented at the Fifth International Conference on Marketing and Retailing (5th INCOMaR) 2015.
Ambadar, J., Abidin, M., & Isa, Y. (2010). Membentuk Karakter Pengusaha. Jakarta Selatan: Kaifa.
Amuna, Y. M. A. (2019). Crowdfunding Financing Model Efect on Entrepreneurship Aspirations. International Journal of Academic Accounting, Finance & Management Research (IJAAFMR), 3 (1).
Anggadwita, G., Djatmiko, T., Romadlon, H.A., Wibisono, A.Y., Ramadhani, F.E. (2016). Identification of Entrepreneurship Barriers among University Students in Indonesia, The 4th International Seminar and Conference on Learning Organization.
Anggadwita, G., & Luciana, M. (2018). Analisis Faktor-Faktor yang berpengaruh terhadap Niat Berwirausaha Wanita dengan Pendekatan Theory of Planned Behavior (Studi Kasus pada Wirausaha Wanita Pemiliki UMKM di Bandung) . Paper presented at the e-proceeding of Management.
APJII. (2016). Infografis Penetrasi dan Perilaku Pengguna Internet Indonesia Survey 2016. Retrieved 8 Juli 2019 pukul 17.44 https://apjii.or.id/downfile/file/surveipenetrasiinternet2016.pdf
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271.
BPS. (2017). Pengangguran Terbuka Menurut Pendidikan Tertinggi yang Ditamatkan 1986-2017. Jakarta, Indonesia: Badan Pusat Statistik
Claudino, T. B., Santos, S. M. D., Cabral, A. C. D. A., & Pessoa, M. N. M. (2017). Fostering and Limiting Factors of Innovation in Micro and Small Enterprises. RAI Revista de Administraacio e Innovacio, 14 (1).
Constantinides, E., Lorenzo, C., & Go´ mez, M. A. (2008). Social media: A new frontier for retailers?. European Retail Research, 22 (1), 1-28.
Dana, L. P., & Dana, T. E. (2005). Expanding the scope of methodologies used in entrepreneurship research. International Journal of Entrepreneurship and Samll Business, 2 (1), 79-88.
Daryanto. (2012). Pendidikan Kewirausahaan. Yogyakarta: Gavamedia.
Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology MIS Quarterly, 13 (3), 319-340.
Deri, E. N., Santika, I. W., & Giantari, I. G. A. K. (2016). Niat Berwirasauha Dikalangan Mahasiswa (Studi mahasiswa program reguler fakultas ekonomi dan Bisnis, Univ. Udayana. E-Jurnal Manajemen Unud, 5 (2), 985-1013.
E.R., H. (2017). UMKM Sehat, Negara Kuat - BeritaSatu.com. Retrieved from http://www.beritasatu.com/ekonomi/436811-umkm-sehat-negara-kuat.html
Fourqoniah, F. (2015). Pengaruh Jejaring Sosial Online Terhadap Intensi Berwirausaha Mahasiswa Program Sarjana di Indonesia. Disertasi. . Pascasarjana, Universitas Negeri Malang., Retrieved from http://karya-ilmiah.um.ac.id/index.php/disertasi/article/view/38367
Gumilang, I. A., & Hidayatullah, D. S. (2018). Pengaruh Relative Advantage, Complexity, Compatibilty, Subjective Norm, dan Perceived Behavioral Control terhadap Niat Berwirausaha Online pada Lulusan Sekolah Bisnis di Bandung (Studi Kasus pada Sekolah Bisnis Manajemen Institut Teknologi Bandung dan Fakultas Ekonomi Bisnis Universitas Telkom). e-Proceeding of Management, 5 (1), 360-369.
Jagongo, A., & Kinyua, C. (2013). The Social Media and Entrepreneurship Growth (A New Business Communication Paradigm among SMEs in Nairobi. International Journal of Humanities and Social Science, 3 (10).
Katz, J., & Gartner, W. (1988). Properties of Emerging Organizations Academy of Management Review, 13 (3), 429-441.
Kemenkominfo. (2019). Millenials Top Brand Award 2019, Menggali Potensi Besar Ekonomi Digital Indonesia. Retrieved from https://aptika.kominfo.go.id/2019/01/millenials-top-brand-award-2019-menggali-potensi-besar-ekonomi-digital-indonesia/
Kim, J., & Bae, Z. (2008). The role of online brand community in new product development. International Journal of Innovation Management, 12(3), 357-376.
Lesakova, L. (2012). The Role of Business Incubators in Supporting the SME Start-up. Acta Polytechnica Hungarica, 9 (3), 2012.
Liñán, F., & Santos, F. J. (2007). Does Social Capital Affect Entrepreneurial Intentions? Int Adv Econ Res, 13 (1), 443–453.
Maltby, T. (2012). Using social media to accelerate the internationalization of startups from inception. Technology Innovation Management Review, October, 22-26.
Minniti, M., & Levesque, M. (2006). The Effect of Aging on Entrepreneurial Behavior. Journal of Business Venturing, 21 (2), 177-194.
Obaji, N.O., Onyemerela, C. dan Olugu, M.E. (2015). Entrepreneurship and Business Incubation Pragramme: The Sure Couple, International Journal of Science, Technology & Management, 4 (1).
Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: Theoretical challenges and future directions. International Marketing Review, 30 (1), 56-71.
Okpara, F. O. (2007). The Value of Creativity and Innovation in Entrepreneurship. Journal of Asia Entrepreneurship and Sustainability, 3 (2).
Piller, F., & Walcher, D. (2006). Toolkits for idea competitions: A novel method to integrate users in new product development. R&D Management, 36 (3), 307-318.
Pinho, J. C. M. R., & Soares, A. M. (2011). Examining the technology acceptance model in the adoption of social networks. Journal of Research in Interactive Marketing, 5 (2/3), 116-129.
Potishuk, V., & Kratzer, J. (2017). Factors Affecting Entrepreneurial Intentions and Entrepreneurial Attitudes in Higher Education. Journal of Entrepreneurship Education, 20 (1).
Pribadi, A., Ghozali, K., Hidayanto, B. C., Hafidz, I., Muqtadiroh, F. A., Al Hafidz, M., Sari, R. (2018).
Pelatihan Teknik Social Media Marketing sebagai sarana pemasaran produk pada konveksi kerudung “Al-Kattar” di Kelurahan Merjosari, Malang. SEWAGATI. Jurnal Pengabdian kepada Masyarakat – LPPM ITS, 2 (1).
Rahayu, E. S., & Laela, S. (2018). Pengaruh Minat Berwirausaha dan Penggunaan Sosial Media terhadap Kewirausahaan Mahasiswa. . Jurnal Pengembangan Wiraswasta, 20 (3).
Rao, S. P. (2018). Trade, Entrepreneurship and the Future of ASEAN’s Economy. https://www.weforum.org/agenda/2018/09/trade-entrepreneurship-and-the-future-of- asean/
Raymond, L., & Bergeron, F. (2008). Enabling the business strategy of SMEs through e-business capabilities: A strategic alignment perspective. Industrial Management & Data Systems, 108 (5).
Roblyer, M. D., MCDaniel, M., Webb, M., Herman, J., & Witty, J. V. (2010). Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites. Internet and Higher Education, 13 (1), 134–140.
Rogers, E. M. (1983). Diffusion of Innovation (3rd ed. ed.). London: Collier Macmillan Publisher.
Sandhu, M. S., S.F, S., & Riaz, S. (2010). Entrepreneurship barriers and entrepreneurial inclination among Malaysia postgraduate students. International Journal of Entrepreneurial Behavior & Research, 3 (1).
Sinkovics, N., Sinkovics, R. R., & Jean, R. J. B. (2013). The Internet as an alternative path to internationalization? . International Marketing Review, 30 (2), 130-155.
Sitaridis, I. K., & Kitios, F. (2017). Students’ perceptions of barriers to entrepreneurship. Εκπαίδευση, Δια Βίου Μάθηση, Έρευνακαι Τεχνολογική Ανάπτυξη, Καινοτομία και Οικονομία, 1 (1), 524-535.
Taprial, V., & Kanwar, P. (2012). Understanding Social Media. London: Ventus Publishing Aps.
Turker, D., & Selcuk, S. S. (2008). Which factors effect entrepreneurial intention of university students?. Journal of European Industrial Training, 8 (1).
Venkatesh, V., M.G. Morris, G. B., & Davis, F. D. D. (2003). User Acceptance Of InformationTechnology: Toward A Unified Yiew MIS Quarterly, 27 (3), 425-478.
Wagner, B. A., Fillis, I., & Johansson, U. (2003). E-business and e-supply strategy in small and medium sized business (SMEs). Supply Chain Management: An International Journal, 8 (4), 343-354.
Wijaya, T. (2008). Kajian Model Empiris Perilaku Berwirausaha UKM DIY dan Jawa Tengah. Jurnal Manajemen dan Kewirausahaan, 10 (2), 93-104.
Winardi, J. (2008). Entrepreneur dan Entrepreneurship. Jakarta: Kencana.
Winardi, J. (2017). Entrepreneur dan Entrepreneurship, Cetakan ke-5. Jakarta: Kencana.
Yzer, M. (2012). Perceived Behavioral Control in Reasoned Action Theory: A Dual-Aspect Interpretation. The Annals of American Academy of Political and Social Science, February.