Main Article Content
Store atmosphere is one of the important strategies in the field of marketing, especially for retail outlets because the atmosphere of the store can affect the emotions and feelings of customers to take action such as impulsive purchases. In addition, some Indonesian consumers have an unplanned character in purchasing (impulsive buying) caused by emotional and spontaneous attraction to a particular atmosphere, and often no longer involve rationality in the decision making process. This study aims to determine the effect of store atmosphere on impulsive buying made by customers from Miniso retail outlets in the city of Bandung. Store atmosphere is a store arrangement that is carried out in such a way as to create an overall emotional effect on customers through the five senses so that it can attract customers to come and finally make purchasing decisions.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication, with the work after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Bohl, P. (2012). The effects of store atmosphere on shopping behaviour-A literature review. Budapest: Corvinus University of Budapest.
Chebat, J., & Minchon, R. (2003). Impact Of Ambient Odors On Mall Shoppers’ Emotions, Cognition, and Spending A Test Of Competitive Causal Theories. Journal of Business Research, 529-539.
Citrin, A. V., Stem Jr, D. E., Spanngerberg, E. R., & Clark, M. J. (2003). Consumer need for tactile input: An internet retailing challenge. Journal of Business Research, 56 (11), 915-922.
Clover, V. T. (1950). Relative Importance of Impulse-Buying in Retail Stores. The Journal of Marketing, 66-70.
Coley, A. L. (2002). Affective and Cognitive Processes Involved in Impulse Buying. Georgia, Athena: The University of Georgia.
Foster, B. (2008). Manajemen Ritel. Bandung: Alfabeta.
Hernawan, A. (2012). Komunikasi Pemasaran. Jakarta: Erlangga.
Hussain, R., & Ali, M. (2015 ). Effect of Store Atmosphere on Customer Purchase Intention. International Journal of Marketing Studies, 7 (2), 35-43.
Jiang, P., & Liu, X. (2014). The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior. Swedia: School of Economics and Management Lund University.
Kementrian Perencanaan Pembangunan Nasional (Bapenas). (2018, Mei 18). 2018, Jumlah Penduduk Indonesia Mencapai 265 Juta Jiwa. Retrieved from katadata.co.id: https://databoks.katadata.co.id/datapublish/2018/05/18/2018-jumlah-penduduk-indonesiamencapai-265-juta-jiwa
Khan, N., Hui, L. H., Chen, T. B., & Hoe, H. Y. (2016). Impulse Buying Behaviour of Generation Y in Fashion Retail. International Journal of Business and Management; Vol. 11, No. 1, 144-151.
Kotler, P. (1974). Atmospherics as a marketing tool. Journal of Retailing, 48-64.
McCabe, D. B., & Nowlis, S. (2003). The effect of examining actual products or product descriptions on consumer preference. Journal of Consumer Psychology Vol. 13 No. 4, 431-439.
Morrison, L. (2016, July 21). Musik yang mendorong kita lebih banyak berbelanja. Retrieved from BBC News Indonesia: https://www.bbc.com/indonesia/vert_cap/2016/07/160719_vert_cap_efek_musik_bisnis
Mowen, J., & Minor, M. (2002). Perilaku Konsumen. Jakarta: Erlangga.
Pratomo, Y. (2018, January 04). Ritel Lambat Tumbuh, Peritel Asing Masih Anggap Indonesia Tambang Emas. Retrieved from Ayoberita: http://ayooberita.com/berita-ritel-lambat-tumbuhperitel-asing-masih-anggap-indonesia-tambang-emas
Resinda. (2017, October 25). Miniso Mini Tokyo Store. Retrieved from Issuu: https://issuu.com/resinda/docs/resinda_oct_2017
Richard, M. (2018, July 03). Ritel Gaya Hidup Asal Asia Timur Semakin Merajalela, Inikah penyebabnya? Retrieved from Industri Bisnis: http://industri.bisnis.com/read/20180703/12/812383/ritel-gaya-hidup-asal-asia-timur-semakinmerajalela-inikah-penyebabnya
Rook, D. W. (1987). The Buying Impulse. The Journal of Consumer Research, 14 (1), 189-199.
Sinha, R. B., & Kant, R. (2015). Effect of store atmospherics on customer buying behavior. Asian Journal of Home Science, 10 (2), 386-394.
Stern, H. (1962). The Significance of Impulse Buying Today. Journal of Marketing, 59-62.
Sugiyono. (2013). Metodologi Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alpabeta.
Ukpabi, D. C., Enyindah, C. W., Gwere, J. N., & Ejire, S. (2015). Store Atmosphere And Impulse Buying: An Empirical Study Of Shoppers In Port Harcourt.Proceedings of The International Academic Conference for Sub-Sahara African Transformation & Development, 3 (7).
Ünsalan, M. (2016). Stimulating Factors Of Impulse Buying Behavior: A Literature Review. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 572-593.
Verpalnken, B., & Aarts, H. (1999). Habit, Attitude, and Planned Behaviour: Is Habit an Empty Constructor an Interesting Case of Goal-directed Automaticity? European Review of Social Psychology, 101-134.
Verplanken, B., & Herabadi, A. (2001). Individual Differences in Impulse Buyin Tendency Feeling and no Thinking. European Journal of Personality, 15 (S71-283), 71-83.
Widyastuti, R. Y. (2018, January 23). Ini Brand Retail Internasional yang Bakal Ekspansi di 2018. Retrieved from Tempo.co: https://bisnis.tempo.co/read/1053146/ini-brand-retail-internasionalyang-bakal-ekspansi-di-2018