Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim
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Published:
Jul 25, 2020
Keywords:
Clothing Choice, Religiosity, Women Muslim Behaviour
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Abstract
This research provides information about religiosity matter toward Muslim women’s behavior in clothing selection. From 339 data respondents using regression analysis, it showed that religiosity has a negative effect on clothing brand attributes and Muslim women consider the comfort of clothing elements more. From the result of this study, it looks like a great opportunity for potential entrepreneurs who don’t have a popular brand yet to enter the Muslim women’s clothing industry.
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How to Cite
Putri, I. S. S. (2020). Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim. Jurnal Riset Bisnis Dan Investasi, 6(1), 9-14. https://doi.org/10.35313/jrbi.v6i1.1877
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Regular Article
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References
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Al-Hashimi, M. A. (2008, June). The Ideal Muslimah: The True Islamic Personality of the Muslim Woman as Defined in the Qur'an and Sunnah. Retrieved from thequranblog.files.wordpress.com
Allport, G. (1950). The individual and his religion: A psychological interpretation. New York: MacMillan.
Bachleda, C., Hamelin, N., & Benachour, O. (2014). Does religiosity impact Moroccan Muslim women's clothing choice. Journal of Islamic Marketing,. 5 (2), 210-226.
Beaudoin, P., Moore, M. A., & Goldsmith, R. E. (2000). Fashion Leaders' and Followers' Attitudes Toward Buying Domestic and Imported Apparel. Clothing & Textiles Research Journal, 18 (1), 56-64.
Birtwistle, G., & Tsim, C. (2005). Consumer purchasing behaviour: An investigation of the UK mature women's clothing market. Journal of Consumer Behaviour, 6 (4), 453-464.
Blackburn, S. (2016, July 12). Women and Islam. Retrieved from Inside Indonesia: http://www.insideindonesia.org
Brenner, S. (1996). Reconstructing self and society: Javanese Muslim women and "the veil". American Ethnologist, 23 (4), 673-697.
Burroughs, J., & Rindfleisch, A. (2002). Materialism and well-being: a conflicting values perspective. Journal of Consumer Research, 29 (3), 348-370.
Chernev, A. (2004). Goal--Attribute Compatibility in Consumer Choice. Journal of Consumer Psychology, 141-150.
Delener, N. (1990). The effects of religious factors on perceived risk in durable goods purchase decision. Journal of Consumer Marketing, 7 (3), 27-38.
Delener, N. (1994). Religious contrasts in consumer decision behaviour patterns: their dimensions and marketing implications. European Journal of Marketing, 28 (5), 36-53.
DeLong, M. (2016). Aesthetic of Dress. Retrieved from Berg Fashion Library: www.bergfashionlibrary.com
Diwan, J. (2014, November 3). The Complete Islamic Personality: Personal development according to Islamic teachings. Retrieved from Why Islam: http://www.whyislam.org
Donahue, M. (1985). Intrinsic and extrinsic religiousness: Review and meta analysis. Journal of Personality and Social Psychology, 48 (2), 400-419.
Dost, H. V., & Sabet, Z. M. (2016). An Empirical Survey on Islam Religion Role and Customer Status Consumption Consistency in Fashion Clothing Brands. Retrieved from www.dehkadeyemaghaleh.ir
Doward, J. (2016, Aprl 2). Young Muslim women take lead over men in race for degrees. Retrieved from The Guardian: https://www.theguardian.com
Essoo, N., & Dibb, S. (2004). Religious influences on shopping behaviour: an exploratory study. Journal of Marketing Management, 20, 683-712.
Farrag, D., & Hassan, M. (2015). The influence of religiosity on Egyptian Muslim youth's attitude towards fashion. Journal of Islamic Marketing, 6 (1), 95-108.
Gokariksel, B., & Secor, A. (2009). New Transtional Geographies of Islamic and Capitalism and Subjectivity: The veiling-fashion industry in Turkey. Area, 41(1), 6-18.
Gokariksel, B., & Secor, A. (2010). Between Fashion and Tesettur: Marketing and Consuming Women's Islamic Dress. Journal of Middle East Women's Studies, 6 (3).
Hamdan, A. (2006). Arab women's education and gender perceptions: An insider analysis. Journal of Internation Women's Studies, 8(1). Retrieved from www.bridgew.edu/soas/jiws
Kaiser, S. (1997). The Social Psychology of Clothing: Symbolic Appearances in Context (2nd Revised ed.). New York: Fairchild.
Lang, J. Q., & Crown, E. (1993). Country-of-origin effect in apparel choices: A conjoint analysis. International Journal of Consumer Studies, 17 (1), 87-98.
Mokhlis, S. (2006). The effect of religiosity on shopping orientation: an exploratory study in Malaysia. Journal of American Academy of Business, 9 (1), 64-74.
Mokhlis, S. (2008). Consumer Religiosity and The Importance of Store Attributes. The Journal of Human Resource and Adult Learning, 4 (2), 122-133.
Mokhlis, S. (2009). Relevancy and Measurement of Religiosity in Consumer Behaviour Research. International Business Research, 2 (2).
Muhamad, N., & Mizerski, D. (2010). Exploring Muslim Consumes' Information Sources for Fatwa Rulings on Products and Behaviours. Journal of Islamic Marketing, 1(2), 124-135.
Mulali, A. (2009). Hijab fashion and Islamic clothing: Hot and trendy. Retrieved from www.ideamarketers.com
O'Cass, A., & Frost, H. (2002). Status brands: examining the effects of non-product-related brand associations on status and conspicuous consumption. The Journal of Product & Brand Management, 11 (2), 67-86.
O'Cass, A., Lee, W. J., & Siahtiri, V. (2013). Can Islam and status consumption live together in the house of fashion clothing? Journal of Fashion Marketing and Management: An International Journal, 17(4), 440-459.
Omair, K. (2009). Arab women managers and identity formation through clothing. Gender in Management: An International Journal, 24 (6), 412-431.
Osman, M. (n.d.). Muslim Women: The Family and The Society. Retrieved from http://www.usc.edu
Penduduk Menurut Kelompok Umur dan Agama yang Dianut-Sensus Penduduk 2010. (n.d.). Retrieved from Badan Pusat Statistik: http://sp2010.bps.go.id/index.php/site/tabel?tid=320&wid=0
Rosenfeld, L. B., & Plax, T. G. (1977). Clothing as Communication. Journal of Communication. 27 (2), 24-31.
Shreim, M. (2009). Religion and Sports Apparel Consumption: An Exploratory Study of the Muslim Market. Electronic Theses and Dissertations.
Shukor, S. A. (2011). Factors Influence British Muslim Clothing Choice in the United Kingdom (UK). European Advances in Consumer Research, 9, 572-573.
Singh, N., & Sarvanan, R. (2013). A Comprehensive Study on Female Buying Behaviour for Apparel Segment in Coimbatore. International Journal of Textile and Fashion Technology, 3 (1), 67-82.
Spilka, B., Hood, R., Hunsberger, B., & Gorsuch, R. (2003). The psychology of religion, 3rd edition. New York: Guilford.
(2016). State of The Global Islamic Economy Report 2015/16. Thomson Reuters & Dinar Standard.
Taylor, S., & Cosenza, R. (2002). Profiling later aged female teens: mall shopping behavior and clothing choice. The Journal of Consumer Marketing, 393.
Turner-Bowker, D. (2001). How can you pull yourself up by your bootstraps, if you don't have boots? Work-appropriate clothing for poor women. Journal of Social Issues, 57 (2), 311-322.
Wilkes, R., Burnett, J., & Howell, R. (1986). On the Meaning and Measurement of Religiosity in Consumer Research. Journal of the Academy of Marketing Science, 14, 47-56.
Worthington, E., Wade, N., Hight, T., McCullough, M., Berry, J., Ripley, J., . . . Bursley, K. (2003). The religious commitment inventory-10: development, refinement and validation of a brief scale for research and counseling. Journal of Counseling Psychology, 50 (1), 84-96.
Al-Hashimi, M. A. (2008, June). The Ideal Muslimah: The True Islamic Personality of the Muslim Woman as Defined in the Qur'an and Sunnah. Retrieved from thequranblog.files.wordpress.com
Allport, G. (1950). The individual and his religion: A psychological interpretation. New York: MacMillan.
Bachleda, C., Hamelin, N., & Benachour, O. (2014). Does religiosity impact Moroccan Muslim women's clothing choice. Journal of Islamic Marketing,. 5 (2), 210-226.
Beaudoin, P., Moore, M. A., & Goldsmith, R. E. (2000). Fashion Leaders' and Followers' Attitudes Toward Buying Domestic and Imported Apparel. Clothing & Textiles Research Journal, 18 (1), 56-64.
Birtwistle, G., & Tsim, C. (2005). Consumer purchasing behaviour: An investigation of the UK mature women's clothing market. Journal of Consumer Behaviour, 6 (4), 453-464.
Blackburn, S. (2016, July 12). Women and Islam. Retrieved from Inside Indonesia: http://www.insideindonesia.org
Brenner, S. (1996). Reconstructing self and society: Javanese Muslim women and "the veil". American Ethnologist, 23 (4), 673-697.
Burroughs, J., & Rindfleisch, A. (2002). Materialism and well-being: a conflicting values perspective. Journal of Consumer Research, 29 (3), 348-370.
Chernev, A. (2004). Goal--Attribute Compatibility in Consumer Choice. Journal of Consumer Psychology, 141-150.
Delener, N. (1990). The effects of religious factors on perceived risk in durable goods purchase decision. Journal of Consumer Marketing, 7 (3), 27-38.
Delener, N. (1994). Religious contrasts in consumer decision behaviour patterns: their dimensions and marketing implications. European Journal of Marketing, 28 (5), 36-53.
DeLong, M. (2016). Aesthetic of Dress. Retrieved from Berg Fashion Library: www.bergfashionlibrary.com
Diwan, J. (2014, November 3). The Complete Islamic Personality: Personal development according to Islamic teachings. Retrieved from Why Islam: http://www.whyislam.org
Donahue, M. (1985). Intrinsic and extrinsic religiousness: Review and meta analysis. Journal of Personality and Social Psychology, 48 (2), 400-419.
Dost, H. V., & Sabet, Z. M. (2016). An Empirical Survey on Islam Religion Role and Customer Status Consumption Consistency in Fashion Clothing Brands. Retrieved from www.dehkadeyemaghaleh.ir
Doward, J. (2016, Aprl 2). Young Muslim women take lead over men in race for degrees. Retrieved from The Guardian: https://www.theguardian.com
Essoo, N., & Dibb, S. (2004). Religious influences on shopping behaviour: an exploratory study. Journal of Marketing Management, 20, 683-712.
Farrag, D., & Hassan, M. (2015). The influence of religiosity on Egyptian Muslim youth's attitude towards fashion. Journal of Islamic Marketing, 6 (1), 95-108.
Gokariksel, B., & Secor, A. (2009). New Transtional Geographies of Islamic and Capitalism and Subjectivity: The veiling-fashion industry in Turkey. Area, 41(1), 6-18.
Gokariksel, B., & Secor, A. (2010). Between Fashion and Tesettur: Marketing and Consuming Women's Islamic Dress. Journal of Middle East Women's Studies, 6 (3).
Hamdan, A. (2006). Arab women's education and gender perceptions: An insider analysis. Journal of Internation Women's Studies, 8(1). Retrieved from www.bridgew.edu/soas/jiws
Kaiser, S. (1997). The Social Psychology of Clothing: Symbolic Appearances in Context (2nd Revised ed.). New York: Fairchild.
Lang, J. Q., & Crown, E. (1993). Country-of-origin effect in apparel choices: A conjoint analysis. International Journal of Consumer Studies, 17 (1), 87-98.
Mokhlis, S. (2006). The effect of religiosity on shopping orientation: an exploratory study in Malaysia. Journal of American Academy of Business, 9 (1), 64-74.
Mokhlis, S. (2008). Consumer Religiosity and The Importance of Store Attributes. The Journal of Human Resource and Adult Learning, 4 (2), 122-133.
Mokhlis, S. (2009). Relevancy and Measurement of Religiosity in Consumer Behaviour Research. International Business Research, 2 (2).
Muhamad, N., & Mizerski, D. (2010). Exploring Muslim Consumes' Information Sources for Fatwa Rulings on Products and Behaviours. Journal of Islamic Marketing, 1(2), 124-135.
Mulali, A. (2009). Hijab fashion and Islamic clothing: Hot and trendy. Retrieved from www.ideamarketers.com
O'Cass, A., & Frost, H. (2002). Status brands: examining the effects of non-product-related brand associations on status and conspicuous consumption. The Journal of Product & Brand Management, 11 (2), 67-86.
O'Cass, A., Lee, W. J., & Siahtiri, V. (2013). Can Islam and status consumption live together in the house of fashion clothing? Journal of Fashion Marketing and Management: An International Journal, 17(4), 440-459.
Omair, K. (2009). Arab women managers and identity formation through clothing. Gender in Management: An International Journal, 24 (6), 412-431.
Osman, M. (n.d.). Muslim Women: The Family and The Society. Retrieved from http://www.usc.edu
Penduduk Menurut Kelompok Umur dan Agama yang Dianut-Sensus Penduduk 2010. (n.d.). Retrieved from Badan Pusat Statistik: http://sp2010.bps.go.id/index.php/site/tabel?tid=320&wid=0
Rosenfeld, L. B., & Plax, T. G. (1977). Clothing as Communication. Journal of Communication. 27 (2), 24-31.
Shreim, M. (2009). Religion and Sports Apparel Consumption: An Exploratory Study of the Muslim Market. Electronic Theses and Dissertations.
Shukor, S. A. (2011). Factors Influence British Muslim Clothing Choice in the United Kingdom (UK). European Advances in Consumer Research, 9, 572-573.
Singh, N., & Sarvanan, R. (2013). A Comprehensive Study on Female Buying Behaviour for Apparel Segment in Coimbatore. International Journal of Textile and Fashion Technology, 3 (1), 67-82.
Spilka, B., Hood, R., Hunsberger, B., & Gorsuch, R. (2003). The psychology of religion, 3rd edition. New York: Guilford.
(2016). State of The Global Islamic Economy Report 2015/16. Thomson Reuters & Dinar Standard.
Taylor, S., & Cosenza, R. (2002). Profiling later aged female teens: mall shopping behavior and clothing choice. The Journal of Consumer Marketing, 393.
Turner-Bowker, D. (2001). How can you pull yourself up by your bootstraps, if you don't have boots? Work-appropriate clothing for poor women. Journal of Social Issues, 57 (2), 311-322.
Wilkes, R., Burnett, J., & Howell, R. (1986). On the Meaning and Measurement of Religiosity in Consumer Research. Journal of the Academy of Marketing Science, 14, 47-56.
Worthington, E., Wade, N., Hight, T., McCullough, M., Berry, J., Ripley, J., . . . Bursley, K. (2003). The religious commitment inventory-10: development, refinement and validation of a brief scale for research and counseling. Journal of Counseling Psychology, 50 (1), 84-96.