Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim

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Ivon Sandya Sari Putri


This research provides information about religiosity matter toward Muslim women’s behavior in clothing selection. From 339 data respondents using regression analysis, it showed that religiosity has a negative effect on clothing brand attributes and Muslim women consider the comfort of clothing elements more. From the result of this study, it looks like a great opportunity for potential entrepreneurs who don’t have a popular brand yet to enter the Muslim women’s clothing industry.


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Putri, I. S. S. (2020). Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim. Jurnal Riset Bisnis Dan Investasi, 6(1), 9-14.
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