Usulan Strategi Penetapan Value Based Pricing pada UMKM Studi pada UMKM Amoira
Main Article Content
Abstract
way possible. Interviews with purposive sample determination and observation were conducted using the descriptive qualitative approach. The data was analyzed using a variety of approaches, including the Sustainable Competitive Advantage (SCA) framework, the VRIO framework, and TOWS analysis Then the researcher conducted a content analysis to propose a pricing strategy. The recommended proposal is a pricing strategy with a Value-Based Pricing approach.
Keywords: Pricing Strategy, Value-Based Pricing
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication, with the work after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Dwi, Y., & Wulandari, A. (2012). Analisis Penetapan Harga Jual Perabot. (Disertasi sarjana, Universitas Sebelas Maret Surakarta) Diakses dari https://digilib.uns.ac.id
Gómez, M., Martín-Consuegra, D., Díaz, E., & Molina, A. (2018). Determinants and outcomes of price premium and loyalty: A food case study. Journal of Consumer Behaviour, 17(1), 64–74. https://doi.org/10.1002/cb.1692
Hoffman, Nicole P., 2000, "An Examination of the "Sustainable Competitve Advantage" Concept: Past and Future", Academy of Marketing Science Revie, Vol.2000, No. 4
Indarwati, I. (1994). Penentuan Harga (Sebuah Kajian) Oleh : Iin Indarwati. 98–109.
Kotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, Pearson Education,Inc.
Kotler Philip, dan Gary Amstrong 2012. Principles Of Marketing, Global Edition, 14 Edition, Pearson Education
Liani, D. (2019). Analisis TOWS dalam Menentukan Strategi Pemasaran guna Meningkatkan Volume Penjualan pada CV Permadi Karya Mandiri Blitar. Jurnal Penelitian Manajemen Terapan (PENATARAN), 4(2), 200–210.
Secapramana, V. (2010). Model Dalam Strategi Penetapan Harga. Unitas, 9(1), 30–43.
Setiawan, S. R. D. (2018, October 1). UKM Berperan Penting Bawa Indonesia Jadi Kiblat Fesyen Muslim Dunia Halaman all. KOMPAS.com. https://ekonomi.kompas.com/read/2018/10/01/185452026/ukm-berperan-penting-bawa-indonesia-jadi-kiblat-fesyen-muslim-dunia?page=all.
Shabastian, M., & Samuel, H. (2013). Pengaruh Strategi Harga dan Strategi Produk Terhadap Brand Loyalty di Tator Café Surabaya Town Square. Jurnal Manajemen Pemasaran, 1(1), 1–9.
Sridadi, A. R. (2014). Kajian Atas Konsep “ Sustainable Competitive Advantage ” Dari Nicole P . Hoffman dan Pengembangannya. Neo Bis, 8(1), 1–18.
Sugiyono .(2013).Metode Penelitian Bisnis.CV.Alfabeta.Bandung
Syarifuddin, D., Suryana, Musafa, Martina, S., & Priyanto, R. (2019). Strategi Penetapan Harga Dalam Meningkatkan Minat Berkunjung Wisatawan di Villa Kancil Kampoeng Soenda Majalaya. Pengabdian Kepada Masyarakat, 2(1), 225–232.
Wulan Tresna, P., & Jaja Raharja, S. (2018). Analysis of the Sustainable Competitive Advantages of the Creative Industry in Bandung City. Review of Integrative Business and Economics Research, 7(s2), 225–231.