Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis
Article Sidebar
Main Article Content
Abstract
The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication, with the work after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).