Validasi Instrumen “In-Store Logistics” Dalam Kontek Pasar Tradisional

Abstract

In-store logistics guarantees product availability, product availability plays a major role for retail activities, in
the absence of available products means no purchase transactions. However, the development of the size of instore
logistics has not been developed especially for traditional markets. Thus, this research aims to evaluate the
in-store logistics scale from a traditional market in Bandung Indonesia. The purpose of this research is to evaluate
the applicability of the in-store logistics scale in the context of traditional market in Bandung, Indonesia. A survey
has been conducted toward 400 traders of traditional market in 14 traditional markets around Bandung,
Indonesia. The findings are cross-validated hierarchically using both order confirmatory factor analysis and
second order confirmatory factor analysis. The research finds that the in-store logistics structure is applicable in
the Indonesian Traditional Market setting. In addition, the result of the first order confirmatory factor analysis is
shown that the dimension of in-store logistics correlation between construct and square variance extracted the
seven sub-dimensions that consists of; stock, return, shopping equipment, product accessibility and information.
Furthermore, the second order confirmatory analysis shown that the dimensions of in-store logistics scale consist
of three dimensions (stock, return and shopping equipment).