Analisis Pengaruh Brand Image, Perceived Quality, dan Country of Origin Terhadap Minat Beli Produk Skincare Luar Negeri

  • Annisa Zahra Nurchantika Fauzia Politeknik Negeri Bandung
  • Adila Sosianika Politeknik Negeri Bandung

Abstract

Analisis Pengaruh Brand Image, Perceived Quality, dan Country of Origin Terhadap Minat Beli Produk Skincare Luar Negeri

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Published
2021-09-01
Issue
Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Section
Articles