Peran Country of Origin Image dalam Memprediksi Purchase Intention Makanan Korea

  • Vivi Novyanti Politeknik Negeri Bandung
  • Adila Sosianika Politeknik Negeri Bandung
  • Wahyu Rafdinal Politeknik Negeri Bandung

Abstract

Peran Country of Origin Image dalam Memprediksi Purchase Intention Makanan Korea

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Published
2021-09-01
Issue
Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Section
Articles