Analisis Pengaruh Electronic Word Of Mouth (eWOM) Communication Terhadap Brand Equity Gojek

  • Muhamad Rafi Abdul Rasyd A Politeknik Negeri Bandung
  • Debilla Febriyani B Politeknik Negeri Bandung
  • Tiara Ashari C Politeknik Negeri Bandung

Abstract

Analisis Pengaruh Electronic Word Of Mouth (eWOM) Communication Terhadap Brand Equity Gojek

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Published
2021-09-01
Issue
Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Section
Articles