Peran Adopsi Teknologi Media Sosial terhadap Niat Berwirausaha Mahasiswa Rekayasa Politeknik Negeri Bandung
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Published:
May 23, 2021
Keywords:
Adoption of Social Media Technology, Entrepreneurial Intentions, Engineering Students
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Abstract
Social media among Politeknik Negeri Bandung (Polban) engineering students is commonly used in carrying out daily activities. It mostly related to students’s social activities. Social media among engineering students has not been aimed at supporting economic value activites such as entrepreneurship. In fact, students have been taken information technology and entrepereneurship courses during their study. This research aims to reveal the extent to which the adoption of social media technology by Polban engineering students affect on entrepreneurial intention. This research used a quantitaive approach by distributing 317 questionaires to Polban engineering students who met the criteria. Data were processed using multiple regression methods to see the influence’s size of adoption of social media technology on entrepreneurial intentions. The result of this research provide an up-to-date overview of effect of adoption of secial media technology in increasing the growth of entrepreneurial intention among Polban engineering students.
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Sayuti, A. M., & Chaniago, H. (2021). Peran Adopsi Teknologi Media Sosial terhadap Niat Berwirausaha Mahasiswa Rekayasa Politeknik Negeri Bandung. Jurnal Riset Bisnis Dan Investasi, 6(3), 131-142. https://doi.org/10.35313/jrbi.v6i3.2208
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Regular Article
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References
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Oumlil, R., Bennani, A.E. and Abdelmonaim, A. (2013). Acceptance of E-Entrepreneurship: Case of Marocco, International Symposium Steering of Projects and Organizations: Social Entrepreneurship and Finance: What Business Model?, At Agadir, Marocco, Vol. 2nd.
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Pinho, José Carlos Martins Rodrigues and Soares, Ana Maria . (2011). Examining the technology acceptance model in the adoption of sosial networks. Journal of Research in Interactive Marketing, Vol. 5 No. 2/3, pp. 116-129
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Rogers, Everett M. (1983). Diffusion of Innovation, 3rd ed. London: Collier Macmillan Publisher
Sinkovics, N., Sinkovics, R. R and Jean, R. J. B. (2013). The Internet as an alternative path to internationalization? International Marketing Review, 30(2), 130_155.
Sugiyono (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Surachim, A., Hurriyati, R., Lisnawati, L., Sulastri, S., & Mulyadi, H. (2018). Using social media to promote student entrepreneurship. Pertanika Journal of Social Sciences and Humanities, 26(T), 173–183.
Taprial, Varindar and Kanwar, Priya. (2012). Understanding Media sosial. London: Ventus Publishing ApS.
Venkatesh, V., M.G. Morris, G.B. and Davis, F.D. Davis. (2003). "User Acceptance Of InformationTechnology: Toward A Unified Yiew". MIS Quarterly 2 7 (3). pp 425-47 8. 2003.
Wagner, B.A., Fillis, I and Johansson, U. (2003). E-business and e-supply strategy in small and medium sized business (SMEs), Supply Chain Management: An International Journal, Vol. 8, Iss 4, 343-35413
Wang, Y.-M., & Lin, Y.-S. (2016). Determinants of Internet Entrepreneurship Intentions among Business School Students. International Journal of Information and Education Technology, 6(10), 754–758. https://doi.org/10.7763/ijiet.2016.v6.787
Wijaya, T. (2008). Kajian Model Empiris Perilaku Berwirausaha UKM DIY dan Jawa Tengah, Jurnal Manajemen dan Kewirausahaan, Vol. 10 No. 2, pp. 93-104.
Winardi, J. (2008). Entrepreneur dan Entrepreneurship, Jakarta: Kencana
Yzer, M. (2012). Perceived behavioral control in reasoned action theory: A dual-aspect interpretation. Annals of the American Academy of Political and Social Science, 640(1), 101–117. https://doi.org/10.1177/0002716211423500
Ambad, S. N. A., & Damit, D. H. D. A. (2016). Determinants of Entrepreneurial Intention Among Undergraduate Students in Malaysia. Procedia Economics and Finance, 37(16), 108–114. https://doi.org/10.1016/s2212-5671(16)30100-9
Ambadar, Jacky., Abidin, Miranty and Isa, Yanty. (2010). Membentuk Karakter Wirausaha. Jakarta Selatan:Kaifa
APJII (2016). Infografis Penetrasi dan Perilaku Pengguna Internet Indonesia Survey 2016, dalam https://apjii.or.id/downfile/file/surveipenetrasiinternet2016.pdf diakses pada 8 Juli 2019 pukul 17.44 WIB.
BPS (2017). Pengangguran Terbuka Menurut Pendidikan Tertinggi yang Ditamatkan 1986-2017. Jakarta, Indonesia: Badan Pusat Statistik.
Chaniago, H., Abdul, D., & Sayuti, M. (2019). Peran Adopsi Teknologi Social Media Terhadap Niat Berwirausaha Mahasiswa Studi pada Mahasiswa Vokasi Non Rekayasa Polban. Jurnal Riset Bisnis Dan Investasi, 5(3).
Constantinides, E., Lorenzo, C and Go´ mez, M. A. (2008). Media sosial: A new frontier for retailers? European Retail Research, 22(1), 1_28.
Daryanto. (2012). Pendidikan Kewirausahaan, Yogyakarta: Gavamedia
Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, Vol. 13 No. 3 : 319-40
E.R., H. (2017). UMKM Sehat, Negara Kuat - BeritaSatu.com. Retrieved. September 19, 2016, from http://www.beritasatu.com/ekonomi/436811-umkm-sehat-negara-kuat.html.
Fourqoniah, Finnah. (2015). Pengaruh Jejaring Sosial Online Terhadap Intensi Berwirausaha Mahasiswa Program Sarjana di Indonesia. Disertasi. Program Studi Pendidikan Ekonomi, Pascasarjana, Universitas Negeri Malang. Didownload 8 Juli 2019 dari http://karya-ilmiah.um.ac.id/index.php/disertasi/article/view/38367
Gumilang, Ilham and Hidayatullah, Deden Syarif. (2018). Pengaruh Relative Advantage, Complexity, Compatibilty, Subjective Norm, dan Perceived Behavioral Control terhadap Niat Berwirausaha Online pada Lulusan Sekolah Bisnis di Bandung (Studi Kasus pada Sekolah Bisnis Manajemen Institut Teknologi Bandung dan Fakultas Ekonomi Bisnis Universitas Telkom). e-Proceeding of Management : Vol.5, No.1 Maret 2018. ISSN : 2355-9357. Page 360-369.
Hair, Black, Babin, Anderson, and Tatham. (2006). Multivariate Data Analysis, 6Ed., Pearson, Prentice Hall. New Jersey.
Jagongo, A., & Kinyua, C. (2013). The Social Media and Entrepreneurship Growth ( A New Business Communication Paradigm among SMEs in Nairobi ). International Journal of Humanities and Social Science, 3(10), 213–227.
Kemenkominfo (2019). Millenials Top Brand Award 2019, Menggali Potensi Besar Ekonomi Digital Indonesia, dalam https://aptika.kominfo.go.id/2019/01/millenials-top-brand-award-2019-menggali-potensi-besar-ekonomi-digital-indonesia/ diakses pada 8 Juli 2019 pukul 18.57 WIB.
Kim, J and Bae, Z. (2008). The role of online brand community in new product development. International Journal of Innovation Management, 12(3), 357_376.
Lesáková, L. (2012). The role of business incubators in supporting the SME start-up. Acta Polytechnica Hungarica, 9(3), 85–95.
Liñán, Francisco and Santos, Francisco Javier. (2007). Does Sosial Capital Affect Entrepreneurial Intentions?. Int Adv Econ Res Vol. 13 : 443–453
Luciana, M., & T, G. A. S. (2018). ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP NIAT BERWIRAUSAHA WANITA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOR ( Studi Kasus Pada Wirausaha Wanita Pemilik UMKM Di Bandung ) ANALYSIS OF FACTORS AFFECTING WOMEN ENTREPRENEURIAL INTENT USING THEORY OF. E-Proceeding of Management, 5(2), 1593–1600.
Moghavvemi, S., Akma, N., Salleh, M., & Standing, C. (2010). Entrepreneurs Adoption of Information System Innovation: The Impact of Individual Perception and Exogenous Factors on Entrepreneurs Behavior. Internet Research, Unit 07, 1–5.
Nurdin, Nurdin. (2015). Analisis Adopsi dan Pemanfaatan internet di Kalangan Mahasiswa Perguruan Tinggi di Kota Palu. Jurnal Elektronik Sistem Informasi dan Komputer (JESIK). Vol 1 Januari-Juni, 2015.
Obaji, N. O., Onyemerela, C., & Olugu, M. U. (2015). Entrepreneurship and Business Incubation Programme : the Sure Couple. International Journal of Science, Technology and Management, 4(1), 1627–1633.
Oumlil, R., Bennani, A.E. and Abdelmonaim, A. (2013). Acceptance of E-Entrepreneurship: Case of Marocco, International Symposium Steering of Projects and Organizations: Social Entrepreneurship and Finance: What Business Model?, At Agadir, Marocco, Vol. 2nd.
PDPT Dikti. (2019). https://forlap.ristekdikti.go.id/perguruantinggi/detail/ RkJBRUU3MTEtNzkwRC00MzY1LUFCNjUtMThEODFGN0Y2N0Iw. Diunduh 12 Juni 2019
Piller, F and Walcher, D. (2006). Toolkits for idea competitions: A novel method to integrate users in new product development. R&D Management, 36(3), 307_318.
Pinho, José Carlos Martins Rodrigues and Soares, Ana Maria . (2011). Examining the technology acceptance model in the adoption of sosial networks. Journal of Research in Interactive Marketing, Vol. 5 No. 2/3, pp. 116-129
Potishuk, V., & Kratzer, J. (2017). Factors affecting entrepreneurial intensions and entrepreneurial attitudes in higher education. Journal of Entrepreneurship Education, 20(1), 25–44.
Pribadi, Apol., Ghozali, Khakim., Hidayanto, Bekti Cahyo., Hafidz, Irmasari., Muqtadiroh, Feby Artwodini., Al Hafidz, Mohammad., Sintiya, Endah Septa., Puspitaningrum, Ari Cahaya and Sari, Rita. (2018). Pelatihan Teknik Media sosial Marketing sebagai sarana pemasaran produk pada konveksi kerudung “Al-Kattar” di Kelurahan Merjosari, Malang. SEWAGATI, Jurnal Pengabdian kepada Masyarakat – LPPM ITS Vol. 2 No. 1 2018 e-ISSN 2613-9960
Raymond, L and Bergeron, F. (2008). Enabling the business strategy of SMEs through e-business capabilities: A strategic alignment perspective, Industrial Management & Data Systems, Vol. 108, Iss 5, 577-595
Roblyer, M.D., MCDaniel, Michelle., Webb, Marsena., Herman, James and Witty, James Vince. (2010). Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of sosial networking sites. Internet and Higher Education Vol. 13 : 134–140.
Rogers, Everett M. (1983). Diffusion of Innovation, 3rd ed. London: Collier Macmillan Publisher
Sinkovics, N., Sinkovics, R. R and Jean, R. J. B. (2013). The Internet as an alternative path to internationalization? International Marketing Review, 30(2), 130_155.
Sugiyono (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Surachim, A., Hurriyati, R., Lisnawati, L., Sulastri, S., & Mulyadi, H. (2018). Using social media to promote student entrepreneurship. Pertanika Journal of Social Sciences and Humanities, 26(T), 173–183.
Taprial, Varindar and Kanwar, Priya. (2012). Understanding Media sosial. London: Ventus Publishing ApS.
Venkatesh, V., M.G. Morris, G.B. and Davis, F.D. Davis. (2003). "User Acceptance Of InformationTechnology: Toward A Unified Yiew". MIS Quarterly 2 7 (3). pp 425-47 8. 2003.
Wagner, B.A., Fillis, I and Johansson, U. (2003). E-business and e-supply strategy in small and medium sized business (SMEs), Supply Chain Management: An International Journal, Vol. 8, Iss 4, 343-35413
Wang, Y.-M., & Lin, Y.-S. (2016). Determinants of Internet Entrepreneurship Intentions among Business School Students. International Journal of Information and Education Technology, 6(10), 754–758. https://doi.org/10.7763/ijiet.2016.v6.787
Wijaya, T. (2008). Kajian Model Empiris Perilaku Berwirausaha UKM DIY dan Jawa Tengah, Jurnal Manajemen dan Kewirausahaan, Vol. 10 No. 2, pp. 93-104.
Winardi, J. (2008). Entrepreneur dan Entrepreneurship, Jakarta: Kencana
Yzer, M. (2012). Perceived behavioral control in reasoned action theory: A dual-aspect interpretation. Annals of the American Academy of Political and Social Science, 640(1), 101–117. https://doi.org/10.1177/0002716211423500